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ABOUT

During my first day as an intern at Danish Broadcasting Corporation (DR), I was briefed on my first assignment. The assignment was to create the Christmas card of the year for print, as well as a moving version for digital display. I produced it in co-operation with Torben Slothuus (intern from Danish School of Media and Journalism, Graphic
Design).

To capture the wide range of activities of Danish Broadcasting Corporation, we created a setup of all kinds of elements related to the different channels and platforms of DR, mixed with all the best of Christmas.

The idea was to play with the effect of the relationship between the "negative" space and the materials on the scene in order to make the eye switching focus between the individual elements and the DR-logotype in its negative form.