CONCEPT / IDEA

We have build the motion identity of NY. around the “dot” of the logo.

We see the dot as a container of creativity that explodes into different ideas,
colors, forms and stories to visualize NY.'s creativity and reflect the creative proces.

The dot/cube ends up in its function as a “dot“ that communicates the structured/strategic dimension and “package-solution” which also characterizes NY.‘s projects.

We applied the concept to 5 different logoanimations and a motion identity consisting of editble textanimations and graphs. Here are two logoanimations I worked on.

Title: Logo animation - NY.

Type: Logo animation / Motion Identity

Client: NY. / Hyper Island Student Project

Design and animation: Ane Vithner

Sounddesign by Erik Sigbladh

Title: Logo animation - NY.

Type: Logo animation / Motion Identity

Client: NY. / Hyper Island Student Project

Design and animation: Ane Vithner, Julia Holmblad, Erik Sigbladh, Sean Kin Loong Lee

Sounddesign by Erik Sigbladh