We did the design and production of the new onair design for TV 2, Denmarks largest commercial TV Station. The redesign marked the 25th anniversary for the station, and was a complete redesign of all the onair elements.
The process span only 4 months from inception to live on air, and we worked closely with TV 2 on the entire thing: From ideation and research, to defining the new motion principles and a master grid and finally: Production and implementation.
All in all it was a wonderful co-creation between TV 2’s design department, Designit (who developed the master brand with TV 2) and Stupid Studio.
Together with TV 2's design department, we ideated and developed their new on-air design for TV 2 Charlie.
The primary audience is 50+ and loves the classic crime shows, good food and having a good time together – So the on-air design had to reflect this positive mindset.
The showreel was made by the good folks at TV 2 Design and used with kind permission from them.